Why User-Centred Design is going to get us killed: Yolanda Martin (Farfetch)


eCommerce and UCD can be a dangerous mix for the planet – understand how by listening to the amazing Yolanda Martin of Farfetch.

 

“Why User-Centred Design is going to get us killed.”

Yolanda Martin, Director of Design, Service & Platform at Farfetch.

Yolanda is a recognised expert in product and UX, with experience in user interface design, visual art direction, storytelling and UI implementation strategies for system designs for any platform. She is passionate about making technology more human; crafting elegant and simple applications that make a difference in people’s lives. Yolanda’s experience with organisational development, design culture, process, strategy and execution are the direct result of shipping numerous awesome product releases and by working closely with users, executives, engineers, stakeholders, and investors, she makes sure products and services exhibit simplicity, consistency, stylistic breadth, attention to detail, balanced beauty, innovation, usability, and deep coolness.

“Has over 30 years of User-Centred Design discipline created more harm than good? As designers, we need to move on from the dictatorship of User-Centered Design to the more democratised and collaborative practice of Platform (Ecosystem) Design.”

Yolanda was speaking at 2019’s eCommerce Design Summit.
 


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