The Psychology of Change Aversion: Dr Robert Youmans (YouTube)


Learn about the history and psychological underpinnings behind change aversion theory from Dr Robert Youmans of YoUTube.

 

“The Psychology of Change Aversion”

Dr. Robert Youmans, UX Lead at Youtube.

Change aversion, defined as a state of discomfort and anxiety when something familiar is replaced with something unfamiliar, is a frequent challenge in software development. In this talk, I outline some of the psychological mechanisms that create change aversion, ending with strategies for avoiding or overcoming challenges related to change in product development.

Robert was speaking at 2019’s Behaviour & Design Conference.

 


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