The Future of UX Research & How to Stop it: Dr. David Travis (UserFocus)


Get a grasp of the future of UX research and the psychological issues with its current format, by the legendary Dr. David Travis.

 

“The Future of UX Research & How to Stop it.”

Dr. David Travis, UX Strategist, User Focus

Take a time machine back 20 years and examine the landscape of UX research methods. You’ll discover that most research was in-depth, with small samples. Researchers and participants met face to face.

Today’s UX research landscape is very different. First, Scrum teams want research methods that match the cadence of development sprints. This can lead UX researchers to over-index on remote methods and rarely meet participants face to face. Second, stakeholders want numbers they can track over time. This can lead UX researchers to favour large sample, quantitative studies.

UX researchers have gone with the flow, not questioning if this move towards quantitative, remote, unmoderated research is for the better or for the worse.

Although there’s a lot to like about these methods they come with a price tag. Compare hearing a football score with watching the game. Failing to understand the “why” behind the results means development teams can get locked into sub-optimal designs (the “local maxima” problem). More importantly, an absence of understanding leads to an empathy bypass, causing development teams to stray into dubious ethical territory.

In this talk, I’ll provide a peek at a dystopian future where UX researchers are marginalised by new forms of automated data and insight generation. Then I’ll discuss an alternative future where these different research methods multiply their value by feeding off each other.

David was speaking at 2019’s Behaviour & Design Conference.
 


Leave a Reply

Your email address will not be published. Required fields are marked *

What's on


Check out the latest Tech Circus content and upcoming events.

Tech Circus UX conferences

21/09/2020

Read More
Tech Circus UX conferences

View media

Upskill your knowledge with our free content
Read More
Tech Circus UX conferences

Online Events!

Live-streamed UXC
Read More
Tech Circus UX conferences

Online Resources

New presentations from our recent events
Read More
Tech Circus UX conferences

Speaker Application

Apply now
Read More
Tech Circus UX conferences

Read More
Tech Circus UX conferences

Watch TCTV !
Read More
Tech Circus UX conferences

2020 Conferences

Virtual Editions
Read More
All our events