Key Principles of Cognitive Design: Robert Youmans (Youtube)

Key Principles of Cognitive Design: Robert Youmans (Youtube)


Watch this great interactive talk on UX psychology by the UX lead of Youtube, Dr. Robert Youmans.

 

‘Key Principles of Cognitive Design’

Robert Youmans, UX Lead, Youtube

Cognitive psychologists study mental processes that humans engage in as they process information from the world around them, with a focus on attention, memory, and perception. While there are some small variations in how these mental processes operate from person to person, many years of scientific research have demonstrated that there are some fundamentals with regard to how humans interact with information.

In this talk, Rob will identify several of these fundamental principles, and will argue that it is paramount that UX designers are curious about how these mental processes influence users interactions with products. Further, Rob will argue that understanding these processes is essential for designing products and systems that operate in harmony with users’ mental capacities, a principle called Cognitive Design.

Rob was speaking at 2018’s UX LIVE.
 


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