Jobs-to-Be-Done in your UX ToolBox: Stephanie Troeth

Jobs-to-Be-Done in your UX ToolBox: Stephanie Troeth


Watch this demystifying of JTBD theory and how to use it in your UX toolbox, with Stephanie Troeth.

 

‘Jobs-to-Be-Done in your UX ToolBox’

Stephanie Troeth (UX Consultant)

The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by an oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”. Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs. Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, and discuss how you can best incorporate it in your own UX toolbox.

Stephanie was speaking at 2018’s UX LIVE.
 


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