How UX Legacy & Agile Frameworks can work together: Vanessa Kirby (M&S)


Hear how Vanessa Kirby, Head of UX at M&S, manages to balance shackling legacy systems with lean, agile UX.

 

“How the Hare can help the Tortoise – and vice verse.”

Vanessa Kirby, Head of UX, MARKS&SPENCER.

Vanessa has been rolling in UX for 28 years; always focused on understanding what users want from the digital products they use. She’s worked across Europe, the Middle East, Asia, Australia & the USA, in a wide range of industries from airlines to investment banking. Vanessa returned to the UK in 2015 and jumped into hard core retail with Argos and is now with Marks & Spencer. Vanessa feels retail is one of the most exciting spaces to be in for digital – it is so fast, so responsive, so competitive, that every day there’s something new. You can’t just be a designer, you have to be a persuasive seller, advocate your brand correctly and be a multi-tentacled-tech-aware-multi-tasker to cover everything from stores to wearables.

“I suspect – unlike the worlds described in text books – many of us are struggling to balance between a handful of tortoises – corporate environments, shackled by legacy systems & processes with a warren of enthusiastic Hares – lean, agile, nimble. I’ll share some work and ideas that have helped us think fast, think big & all whilst keeping the customers in focus and getting the hares and the tortoises to jog together.”

Vanessa was speaking at 2019’s eCommerce Design Summit.
 


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