Emotional Banking: Duena Blomstrom


Watch this great overview of the concept of emotional banking in FinTech, with Author Duena Blomstrom.

 

“Emotional Banking: Why Bankers Need Knowledge, Courage, and Passion”

Duena Blomstrom, Author & CEO, Emotional Banking & People Not Tech

If our end goal is to design financial services experiences that are fundamentally different from what we have today and to transform banking products that are no longer fit for purpose into beloved Money Moments™, then we have to transform the DNA of the organization. Banks’ cultural hang-ups prevent it from being able to employ the new Ways of Work and utilize FinTech to its fullest potential and to change that and elevate Design to its rightful place where it drives the strategy, it is banks’ employees that need empowering. Refocusing on people in lieu of technology by redefining skills and creating enough safety to bring bravery, purpose, and heart back into banking, is the most urgent card on the backlog.

Duena was speaking at 2019’s London FinTech Design Summit.
 


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