Designing for eCommerce: Steve Kato-Spyrou (John Lewis)

Designing for eCommerce, Steve Kato-Spyrou (John Lewis)


Find out about designing for eCommerce by UX Manager at John Lewis, Steve Kato-Spyrou.

 

”Breaking down silos at John Lewis’

The British high street is continuing to diminish, between 2020 and 2030 half of the UK’s existing shop premises will have disappeared and 100,000 stores will close, leaving just 120,000 shops on our high street. That’s because by 2030 eCommerce will account for around 40 per cent of all UK retail sales. Designing for eCommerce has never been more important…

In January 2019 we sat down for an evening of theoretical knowledge, insights and case studies from some of the UK’s leading designers and brands looking at channel prioritisations and customer-centric validation techniques to deliver market-leading customer experience.

Introducing Steve Kato-Spyrou – UX Manager – John Lewis

Steve is helping develop test and learn thinking at an organizational level. He has designed the components for the componentization of the John Lewis and Sky.com sites, in order to create a consistent customer experience and drive production efficiencies.

Hear from one of the biggest brands in retail about their use of service design to integrate omnichannel by stitching together online and offline. Learn how they have reviewed the relationship between marketing & customer, initiated tests and learns, value prop designs, channel prioritisations and customer-centric validation techniques to deliver market leading customer

Steve was speaking at a UX Crunch meetup.
 


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