Conversion by Design: Martyn Reding (Virgin Atlantic)

Conversion by Design: Martyn Reding (Virgin Atlantic)


Get a deep-dive insight into the methods of airline design strategy with this great talk by Martyn Reding, Head of UX Virgin Atlantic.

 

‘A flightpath to successful design’

Martyn Reding – Head of User Experience & Optimisation @ Virgin Atlantic

In this talk Martyn will explore notions that are pulling apart good design from optimisation and share some thoughts on what we can all do to avoid them. He will look at ideas that are growing around the UX community and the perils of separating delivery and CRO. Most importantly Martyn will share ways in which we can organise ourselves to create more beautiful and more successful experiences.

Martyn is a design leader with a background in building award-winning teams. Before going ‘client side’ Martyn spent over a decade working in agencies, on brands such as O2, BBC, Penguin and Microsoft. He lives in Brighton and finds it uncomfortable writing in the third person.

Martyn was speaking at a UX Crunch meetup.
 


Leave a Reply

Your email address will not be published. Required fields are marked *

What's on


Check out the latest Tech Circus content and upcoming events.

Tech Circus UX conferences

2019 Conferences

See what training conferences we have on the calendar this year
Read More
Tech Circus UX conferences

View media

Upskill your knowledge with our free content
Read More
Tech Circus UX conferences

Meetups

See the latest meetup events
Read More
Tech Circus UX conferences

Online Resources

New presentations from our recent events
Read More
Tech Circus UX conferences

UXC Berlin

UX Crunch is arriving in Berlin!
Read More
Tech Circus UX conferences

11/11/19

UX Training

Biggest conference of 2019 is here
Read More
Tech Circus UX conferences

New Event

ProductChain
Read More
Tech Circus UX conferences

Website feedback

Please complete our survey
Read More
All our events