UX Crunch Berlin: Design Strategy

Europe’s largest UX networking event has landed in Berlin. Learn, connect and grow with the UX community on the subject of Design Strategy.
Tuesday 19th November 2019, 18:00 – 21:00. WeWork Atrium Tower, Eichhornstraße 3, 10785 Berlin, Germany.

Strategy plays an important, if not critical role in the success and outcome of goals and plans.

To apply design strategy, people must understand the basic principles of design: user centred, empathy, future oriented, hands on, visual. It needs to be an interconnection for complex systems, continuous testing and iteration…every decision taken within the company should consider a design mindset.

Design strategy is the term used to describe the nexus between corporate strategy and design thinking.

Join us as we sit down for a fantastic evening of talks, case studies, networking and more!



Please make sure you purchased a ticket to secure your place! Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and Pizza!

Important please note – tickets are NON-REFUNDABLE as we have limited seating and have to purchase the correct amount of drink.


The UX Crunch

The UX Crunch‘ has quickly grown to become Europe’s leading UX event. We are revolutionising the way digital specialists network and improve their knowledge of the field. We host a range of monthly events in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.
To find out more about what The UX Crunch is, have a look at the London event here. Or you can join our UX Crunch Berlin meetup group


The Event

6.00pm – 6.30pm: Drinks and Networking

6.30pm – 7.30pm: Talk 1 & Talk 2

7.30pm – 8.00pm: Drinks and Networking

8.00pm – 8.45pm: Talk 3 and Q&A Panel

8.45pm: Leave venue & head to a local bar for continued networking


Talks & Discussion Points

Nicola Plaisant – Senior Strategic Designer – Daimler AG
More info to follow…

Luis Colin – Design Strategy and Operations – InVision
Luis is a Design Strategist with 10+ years of global experience facilitating the design of new services and products with business impact, using design as a strategic driver and partner. He has worked with organisations of all sizes, in global locations, as a consultant, managing design, building design capacity and mentoring.

Luis is currently an independent consultant and part of numerous Design Leadership communities such as Invision. He was previously leading the Design Strategy at Emirates NBD, the largest bank in the middle east.
How to change a delivery focus to strategic driven thinking?

Implementing a design strategy function requires both bottom-up and top-down collaborations, education and trust so it can function. As design strategy practitioners, we need to facilitate the understanding and adoption of new processes and methods, cultivating a new way of thinking, where design becomes not merely the execution and outcomes but instead the plan and reasoning behind decisions.
This talk will explore the efforts, challenges and lessons of transforming traditional business through design strategy.

Thiago Parizi – Head of User Experience – Amboss
Thiago Parizi is seasoned UX designer, manager and strategist. Coming from a strong visual background developed in the fine arts, combined with years of practice in the technology field, user research and considerable management and business experience, he bridges the gap between creativity, research and leadership to help organizations and teams, big or small, achieve their goals.
In this talk, I will go over how UX Designers can make their way to the negotiating table by shifting their thinking from outputs to outcomes.


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