Biglight Briefing: Engage and Influence



A live-streamed event covering the power of gamification in marketing. Learn, connect and grow with the UX community, without leaving your home!
Wednesday, December 2nd. 13:00 – 14:00. 

 

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Engage and Influence: The Power of Gamification in Marketing.

How game-based mechanics are helping organisations in a wide range of sectors to drive deeper customer engagement and influence behaviour – and what retailers can learn from their successes.
 

Featuring:

Richard Robinson, General Manager at LeadFamly

Steve Borges, Co-founder at Biglight

 

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The UX Crunch

The UX Crunch‘ has quickly grown to become Europe’s leading UX event. We are revolutionising the way digital specialists network and improve their knowledge of the field. We host a range of monthly events in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.
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Partners

BIGLIGHT

Biglight is an Experience Design Agency that helps brands shape digital transformation strategies that are rooted in a profound understanding of customers needs. We design distinctive and engaging digital experiences that meet those needs and deliver business growth. To do this we balance our curiosity and creativity with data, insight, experimentation and measurement. Biglight’s clients include Adidas, Halfords, Hobbycraft, The North Face, Timberland and Vans.
 

The Event

The show begins at 1pm with introductions and the opportunity to digitally network with the other viewers in the chat section of the live stream. Our talks kick off at 1.10pm sharp!

Tweet us @techcircus_ #theuxcrunch

13.00AM – Event Opens
14.00PM – Event Ends
 

Speakers:

Richard Robinson, General Manager at LeadFamly
Richard has spent over 20 years assisting companies in the building of brands and the development and implementation of innovative go-to-market strategies. Currently Richard is General Manager at LeadFamly, the leading marketing gamification technology platform. Richard has held leadership roles within the data, adtech, digital and media sectors, including at Google, Turn (acquired by Amobee), Cambridge Analytica. He sits on the advisory boards of a number of companies and associations, including as Chair of the DMA’s B2B Council, and is a regular speaker at industry events and conferences.

Steve Borges, Co-founder at Biglight

Steve is Co-founder of Biglight, the retail experience design agency.
Biglight helps brands shape and deliver digital transformation strategies that are rooted in a profound understanding of customer needs.
Biglight’s clients include adidas, ASDA, Boden, Eurostar, Halfords, M&S, The North Face, Timberland and Vans.
From 1999-2004 Steve was at Dixons Group where he held a number of senior roles, before becoming Director of Advertising and Direct Businesses.


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