UX Crunch: The Future of Love Online

Date and time: 07th Feb 6:00pm - 07th Feb 2023 9:00pm - Europe/London
Price from: Free
Location: Online

The dating game has changed. But we all know that by now. How many of us can say we haven't used a dating app? Even your grandma seems to have given online dating a try.

But little is known to the user about how these apps work, how they tailor your experience and how they find new and exciting ways to stay relevant in today's cultural climate.

Our panel of experts from Her App, FRND App, and Hatched Dating will share how they deliver an online dating experience that has rivalled (and arguably beaten) the traditional methods our parents would have used back in the day. It's time to uncover the ins and outs of design in this niche industry. Let's get down to business.

Your Host

Iveta Hajdakova

Iveta is a specialist in economic anthropology and the anthropology of experience. She is interested in understanding how value is created through interactions with people, things, spaces, services and technology. Iveta holds a PhD in Anthropology from Charles University in Prague and was a 2012–13 Fulbright-Masaryk Visiting Scholar at Columbia University in New York.

Since she left academia, she has worked with a range of global technology, retail and hospitality companies, helping them drive strategy, innovation and design. She is working as a Senior Consultant at Stripe Partners in London.


Sian Jones

Sian is Head of Product at Her, a LGBTQIA2S+ dating & community. Previously she was HoP at fintech startup Wayhome, as well as working in various product roles in the energy, education and property industries. In her spare time she's co-chair of the London Bisexual Network, and an amateur potter!

Piyush Singhania

Piyush Singhania is the designer at FRND, based out of Bangalore, India. FRND is an audio and avatar-based dating app that has over 2 million monthly active users from small cities and towns in India. FRND’s unique approach to dating by illustrating local and cultural sentiments on mobile has helped millions of young adults learn about and experience dating for the first time.

Piyush focuses on a design-led strategy to monetise virtual gifting while creating a safe dating experience for many Indian female daters. Prior to this, Piyush was involved with B2C and B2B products at Think Design for a wide range of brands such as Equitas Bank, Deccan Herald, Manorama Year Book, and Oppo India, customising their design to ease user experience and cater to the demands of the applications. One such project went on to receive the CII Design Excellence Award in 2019.

Mitch Alterman

Mitch is the CEO & Co-founder of a new, personality-focused dating app called Hatched. Prior to starting Hatched, Mitch worked in sales and business development and has always been passionate about working with people. Despite meeting his wife on a dating app, Mitch found the typical dating app experience to be extremely superficial and hollow, leading him to found Hatched. Hatched launched in November of 2022 and is live, for now, exclusively in the Atlanta, Georgia, US market.

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