Elevating Design: Strategies for Influence and Impact in Business

Date and time: 26th Jun 6:00pm - 26th Jun 2024 9:00pm - Europe/London
Price from: £20.00
Location: London

Join us on the 26th of June in London for our exciting next event all about the business of design and the scaling of your career.

In today's dynamic digital landscape, designers are increasingly integral to driving business success. This event explores how designers can expand their impact beyond individual contributions, influencing strategy, shaping organisational direction, and driving meaningful business value through design. 

Are you a User Researcher, UX or Product Designer and interested in learning how to better align your research findings with business goals? Do you struggle to obtain the right level of buy in from cross-functional stakeholders? Join our expert speakers, where we will share insights and practical advice on navigating the intersection of design and business, empowering attendees to elevate their roles within their organisations and make a lasting impact.

Whether you're a seasoned design leader or an aspiring practitioner, join us for an evening of insights, networking, and exploration into the evolving role of design in business on the 26th of June.


Event location
Fora - Folgate Street
35-41 Folgate St, London E1 6BX


Doors open
6:00PM

Agenda

Hardy Sidhu - Founder & CEO, Format 3
The Business Designer Perspective

Join Hardy from Format 3 for an eye-opening introduction to The Business Designer Perspective. Discover how adopting a business-centric mindset can transform design into a strategic investment that drives ROI. Hardy will share how Format 3 successfully partners with users and stakeholders, harmonising product and business scaling. Learn to reframe your UX skill set for business growth, with actionable examples like portfolio mapping for business model evolution. Plus, take away five practical ways designers can engage in business conversations to deliver value for both users and the organisation. Don’t miss this chance to elevate your design impact!

Christina Lai - UX Research & Design Lead, Kainos
Fake it till you make it - faking a feature to de-risk innovation and test demand

Learn about the 'Feature Stub' method —a powerful way to rapidly test demand and de-risk new features. Join Christina to explore the vision, challenges, processes behind this approach, and gain insights from her journey of stakeholder influencing, lean research, design and technical execution. Christina will share her experience as the pivotal role of Researcher IC, Design Lead and project manager, and share some practical tips for implementing this as repeatable strategy in your own projects. Don't miss the chance to elevate your design and research impact and influence strategic business direction.

Maeve Breslin - Head of Product Design, Thredd
Is good design really good business? - Prove it!

When we create things people love, they are more likely to buy them and advocate for them, right? As designers we all know this, but in uncertain economic times there is pressure to ship fast and design later. 

In this talk, we'll explore how to make a strong case for doing things right from the start. Through a real world example, I’ll share insights on measuring success for an executive-level audience, highlighting strategic approaches to gain investment and demonstrate value. Finally, we'll discuss how to measure the before and after of projects, effectively communicating success and the transformative impact of research, ensuring that its value is recognized and acted upon. 

Good design is good business, so let’s prove it. 

Panel Discussion: Advancing as a UX leader in business-driven environments

Join our panel of speakers to hear their top tips to take your UX leadership to the next level. Learn from their mistakes (so you don’t have to make them!) and strategies that they’ve found effective to drive for impact, develop teams and expand the reach of user-centric ways of working across the business. We’ll unpack leadership myths, skills you can develop to become a design leader, how to set yourself up for success when you get there, and much more

Speakers

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