Designing Beyond Accessibility: Innovating with Inclusive Design

Date and time: 24th Apr 6:00pm - 24th Apr 2024 9:00pm - Europe/London
Price from: £20.00
Location: London

Unlock the Power of Inclusive Research and Design this April 24th, 2024, as we delve into the core principles of diversity, accessibility, and cultural sensitivity. Explore topics ranging from trauma-informed design to crafting experiences for mature audiences, and from embracing neurodiversity to designing with care.

Join industry leaders as they share their insights, strategies, and real-world experiences, revealing the secrets behind successful inclusive research and design.

Take advantage of this opportunity to form a more inclusive approach to your research and design, expand your network, and elevate your product strategy to new heights.

Save the date, secure your spot, and learn how to design for all!

Event location
Fora - Folgate Street
35-41 Folgate St, London E1 6BX

Doors open
6:00PM

Agenda

Marianthi Vezertzi - Senior User Researcher, Healthcare
Break the echo chamber with inclusive research

Traditional user research can often miss valuable perspectives. This talk dives into the importance of inclusive research practices, exploring the benefits it brings and the common pitfalls to avoid. We'll delve into unconscious biases, problematic recruitment, inaccessible methods, and biased analysis. Discover how inclusive research unveils a more complete picture, leading to powerful insights and effective decision-making for better services. We'll discuss how to get stakeholder buy-in by framing inclusive research in terms of business value. We'll demonstrate how it reduces risk, improves user satisfaction, and ultimately drives better results. This session is for anyone who wants to embrace a more inclusive approach and unlock the true potential of user research!

Aleksandra Melnikova - Co-Founder, Cosmic Velocity
Field stories of inclusive research

We have conducted, analysed, and planned inclusive research at Cosmic Velocity since the first days. However, our experience in this field spans many years before we established our company.

We began by breaking down barriers from the agency side to ensure inclusive recruitment and redesigning the process to provide participants with the best possible experience. As a part of this journey, we conducted a comprehensive study examining people's best and worst experiences during research, which resulted in more insight and stories than we could imagine.

We then went on making inclusive research happen, completing projects such as in-person research with neurodivergent students and students with disabilities. 

I will share people's stories and our shared stories. For I believe we need to speak with the voice of the people that we are representing when we are sharing our findings. We will touch on humans on either side of this equation - the moderators, who need to create a safe open space (but also take care of their own mental health), and the participants, who need to feel safe, be understood, be listened to and acknowledged.

The aim of this talk is for you to go away thinking: I can make inclusive research happen. I need to make it happen. Here's where I start from.


Erika Menczigar - User Research Specialist, Surrey and Borders Partnership NHS Foundation Trust
Trauma-Informed Design

2 to 3 out of 5 of your users and colleagues have been dealing or have dealt with trauma at some point in their lives. When we talk about inclusive design, this is rarely considered and design shouldn't ignore this, as trauma does have an impact on how we perceive information.

- Where is the line between simply inconsiderate and triggering design elements?

- What products have taken this into account already?

- What are the essential research and design


Stacey Mendez - Product and Design Leader, MDZ Design
Crafting Experiences For Mature Adults

In a landscape where innovation often overlooks older demographics, a ripe opportunity emerges to craft experiences that truly resonate with them. Join us for 'Crafting Innovative Experiences for Mature Audiences: A Journey Through Storytelling and Case Studies,' where I will delve into the art of designing products and services respecting the needs of older adults. Through the lenses of empathy, inclusivity, and cutting-edge technology, we'll explore how companies have improved their innovative products to create meaningful connections with this demographic.

From breaking stigmas to user-friendly tech solutions, I'll share case studies that illustrate the power of thoughtful design. Learn practical insights and strategies for making a tangible impact on the lives of older individuals and beyond. Whether you're a seasoned designer, a budding creator, or simply curious about the intersection of innovation and ageing, this talk promises to inspire and inform. Let's embark on a journey to make products and experiences that enrich lives, regardless of age.


Afreen Saulat - Founder, 100 Kicks
How to do Culturally Competent Research And Design For Care

During this session, participants will learn how to prepare for end-to-end research, from deciding what your research questions are, who you should be speaking with and also a variety of methodologies that you can use. We will also cover how you can utilise AI tools within your process!

Speakers

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