The Science of UX: Dr Nick Fine (Greater London Authority)

The Science of UX: Dr Nick Fine (Greater London Authority)


Enjoy this fun overview of UX behavioural psychology as told by Dr Nick Fine, Lead User Researcher at Greater London Authority.

 

‘The Science of UX’

Dr Nick Fine – Lead User Researcher, Greater London Authority

After the success of his workshop at UX.LIVE 2017 and after many requests, Nick has expanded his workshop into a full speaker talk.

There are two things in short supply in the UX market at the moment; science and researchers. In this talk Nick discusses:

– the value of science to UX and to you

– how to become a scientific UX practitioner

– how to gain research skills

– common research mistakes and how to avoid them

– how scientific UX and web analytics drives conversion

– how to introduce research into your UX team, including resistant managers

– how scientific UX is a catalyst for transformation

Nick Fine was speaking at 2018’s UX LIVE.
 


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