The Psychology of Choice: Lisa Ortega (Keepitusable)


Enjoy this great recap of modern theory on the psychology of choice by Lisa Marie Ortega Msc of keepitusable.

 

“The Psychology of Choice”

Lisa Ortega, Founder of Keep It Usable.

Choice. Is it good or bad? Choice makes decisions easier because with more choice you’re more likely to find the best option, aren’t you? The internet has made decision making much easier, hasn’t it? We all hold common beliefs about choice but which of these are myths and which are true? We’ll take a look at how choice affects our decisions, how it makes us feel, whether it’s good or bad, and whether it’s possible to intentionally design choices to change behaviour for the good of everyone. Are you ready to change the world?

Lisa was speaking at 2019’s Behaviour & Design Conference.
 


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