Prototyping: Martyn Reding (Virgin Atlantic)

Prototyping: Martyn Reding (Virgin Atlantic)


Get a deep-dive insight into the methods of airline prototyping with this great talk by Martyn Reding, Head of UX Virgin Atlantic.

 

‘Prototyping up in the air’

Martyn Reding – Head of UX and Optimisation @ Virgin Atlantic

In this presentation, Martyn will challenge the view of what prototyping is and the common habits of prototyping by looking at how we can all bring it back to fundamentals. With the use of examples from Virgin Atlantic projects he will share how he moved quickly, used little budget and gained insights that are shaping how Virgin Atlantic designs experiences.

Martyn is a design leader with a background in building award-winning teams. Before going ‘client side’ Martyn spent over a decade working in agencies, on brands such as O2, BBC, Penguin and Microsoft. He lives in Brighton and finds it uncomfortable writing in the third person.

Martyn was speaking at a UX Crunch meetup.
 


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