Prototyping: Flavio Lamenza (iD Mobile/ Vodafone)

Prototyping: Flavio Lamenza (iD Mobile/ Vodafone)


Watch an informative and funny history lesson on the origins of prototyping with Flavio Lamenza, then UX Designer at iD Mobile.

 

‘Yellow Butter Dish Cover’

Flavio Lamenza – UX Designer @ iD Mobile (now @ Vodafone)

A yellow butter dish cover and a roll on deodorant ball shaped the first mouse prototyped by David Kelley, one of the founders of IDEO. This new mouse was designed to be 10x cheaper than the original one, making it commercially feasible.

James Dyson created 5,126 prototypes over five years before creating a cyclone-based vacuum cleaner that actually worked. Not bad since his net worth is now 5.5 billion dollars.

In this talk, Flavio will go through some interesting insights like the ones mentioned above and even Da Vinci prototyping in the 1500s.

He will then talk about two recent examples of works he did. The first was a simple paper prototype to prove to the stakeholder that they couldn’t give users many options to reply in a chatbot. And the most recent one, when he conducted a proof of concept for a new filtering system prototyping using an excel spreadsheet.

Flavio Lamenza reached millions of users creating compelling content in posts and videos while working and blogging in Brazil. After moving to London he understood he loved the user so much that he was born to become a UX Designer. Since then he has gone from designing an AI Assistant, to saving the high street by simplifying the complex and bureaucratic world of corporate telecoms.

Flavio was speaking at a UX Crunch meetup.
 


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