Persuasive Design, Designing for Behavioural Change: Dr Nick Fine (Greater London Authority)


Get a fantastic run through of Persuasive Design techniques with the amazing Dr Nick Fine

 

“Persuasive Design: Designing for Behavioural Change”

Dr. Nick Fine, Lead User Researcher at Greater London Authority

Whether you are a user researcher, UX designer, service designer, digital marketer or product manager, influencing behaviour is the important, some say critical, method in our research and design lives. Persuasive design is prevalent throughout eCommerce, digital marketing and public health, and is also commonly found in human resources and organisational management functions. However, there is a lot of misinformation relating to persuasive design and even more poor executions of the principles. Overuse, or misuse, usually has the opposite effect on the intention, so understanding when and how to apply persuasive design is critically important to success.

In this talk, you will learn the various principles behind the science of persuasion and more importantly, case studies and examples of how to apply them in your daily project work. This is not a case of “if you build it they will come” – and this is not a playbook of fire and forget methods. This is an entire toolbox of persuasive techniques and methods that you can adapt to the needs of your projects and the various users/personas who will be using them. By applying these principles appropriately and executing them well, you will be able to gently influence your users and change their buying behaviours and attitudes, resulting in increased conversion, reduced churn and many other desirable KPIs being met

Nick was speaking at 2019’s Behaviour & Design Conference.
 


Leave a Reply

Your email address will not be published. Required fields are marked *

What's on


Check out the latest Tech Circus content and upcoming events.

Tech Circus UX conferences

30/07/2020

Virtual Conference

All Day FinTech UX, Product, Strategy
Read More
Tech Circus UX conferences

View media

Upskill your knowledge with our free content
Read More
Tech Circus UX conferences

Online Events!

Live-streamed UXC
Read More
Tech Circus UX conferences

Online Resources

New presentations from our recent events
Read More
Tech Circus UX conferences

Speaker Application

Apply now
Read More
Tech Circus UX conferences

Read More
Tech Circus UX conferences

Watch TCTV !
Read More
Tech Circus UX conferences

2020 Conferences

Virtual Editions
Read More
All our events