Improving the relationship between data and design: Claire Dracott (NewsUK)

Improving the relationship between data and design: Claire Dracott (NewsUK)


Watch this great insight into how data & design is used at The Times publication, with Head of UX Claire Dracott.

 

‘Improving the relationship between data and design’

Claire Dracott, Head of UX, The Times (News UK)

In this talk Claire will explore how The Times developed a propensity model to better predict who their customers were and what their next best action was. Claire will share how their cross-functional team works together to rapidly experiment, test and learn with an overall team goal of reaching 1 million subscribers by 2020.

Claire was speaking at 2018’s UX LIVE.
 


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