How to sell UX to your boss: Rolf Molich (DialogDesign)

How to sell UX to your boss: Rolf Molich (DialogDesign)


Watch the godfather of User Testing, Rolf Molich, tell you how to sell UX to your stakeholders and management.

 

‘How to sell UX to your boss’

Rolf Molich – Owner, DialogDesign

This talk will present a UX maturity model and help you identify which UX maturity level you and your organisation is on. For each level of the model, the talk will provide down- to-earth advíce about how to best sell UX activities like field studies and usability evaluation to your boss and your colleagues.

Rolf was speaking at 2018’s UX LIVE.
 


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