Designing Experiences with Strategy: Melissa McVeigh (Opposite Days)


Watch this great video on product strategy in eCommerce by Melissa McVeigh, Product & Experience Director of Opposite Days.

 

“Strategy by making – Designing experiences with data, insights, curiosity and a dose of imagination.”

Mel McVeigh, Product & Experience Director, Opposite Days

Product strategy sits at the intersection of business strategy and technical implementation.

However, it is often an under-invested process on the road to scaled product development and improved commercial performance.

Done right it can unlock your business. Missed or under-invested, development teams can drift with misaligned objectives and hypotheses that ultimately do not drive business performance.

Using case studies across commerce, retail, publishing and travel; this talk will outline how we design great experiences and build competitive strategies using data and curiosity.

Mel was speaking at 2019’s eCommerce Design Summit.
 


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