Designing an end-to-end service, that works front-to-back: Joel Bailey (EY-Seren)


Find out everything there is to know about Service Design, with specialist Joel Bailey.

 

“Moving beyond product, to design an end-to-end service, that works front-to-back.”

Joel Bailey, Service Design, EY Seren

People don’t want financial products, they want genuine financial services, and it takes more than designers to deliver them. In this talk, Joel explains how EY-Seren design services and the approaches and tools they use to foster genuine collaboration outside of their design community. He’ll take you beyond personas and customer journeys, to explore how he creates desirable, viable and feasible value propositions that people want to hire and keep hiring.

Joel was speaking at 2019’s London FinTech Design Summit.
 


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