Designing an end-to-end service, that works front-to-back: Joel Bailey (EY-Seren)


Find out everything there is to know about Service Design, with specialist Joel Bailey.

 

“Moving beyond product, to design an end-to-end service, that works front-to-back.”

Joel Bailey, Service Design, EY Seren

People don’t want financial products, they want genuine financial services, and it takes more than designers to deliver them. In this talk, Joel explains how EY-Seren design services and the approaches and tools they use to foster genuine collaboration outside of their design community. He’ll take you beyond personas and customer journeys, to explore how he creates desirable, viable and feasible value propositions that people want to hire and keep hiring.

Joel was speaking at 2019’s London FinTech Design Summit.
 


Leave a Reply

Your email address will not be published. Required fields are marked *

What's on


Check out the latest Tech Circus content and upcoming events.

Tech Circus UX conferences

2020 Conferences

See what conferences we have to come next year
Read More
Tech Circus UX conferences

View media

Upskill your knowledge with our free content
Read More
Tech Circus UX conferences

Meetups

See the latest meetup events
Read More
Tech Circus UX conferences

Online Resources

New presentations from our recent events
Read More
Tech Circus UX conferences

19/11/19

UXC Berlin

UX Crunch has arrived in Berlin!
Read More
Tech Circus UX conferences

04/05/2020

UX Psychology

The BAD Conference is back in 2020!
Read More
Tech Circus UX conferences

FinTech Design Summit Videos

New presentations from FDS 2019
Read More
Tech Circus UX conferences

19/09/2019

Free Webinar Series

Let's Talk UX
Read More
All our events