Community killed our product… and why we’re grateful: Jackson Living (Finimize)


Watch an insight into a FinTech app that focuses its product strategy on the community it holds, with Jackson Living.

 

“Community killed our product… and why we’re grateful.”

Jackson Living, Lead Product Designer at Finimize

When is the right time to kill your product? Lead product designer at Finimize describes the pivotal moment they decided to delete their product and start again. Now, Finimize places its 250,000 strong community at the centre of its product strategy. The team follow a relentless experimentation framework that has seen their app pivot to solve the key problems their users face in making informed investment decisions. Jackson will shed light on the learnings and metrics that matter when designing to empower the end user.

Jackson was speaking at 2019’s London FinTech Design Summit.
 


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