Cognitive UX Design, Engineering Behaviour Change: Prof. Karen Cham (Brighton University)


Enjoy this funny and relevant talk about the move into 5G & Full-Stack Cognitive UXD with Prof. Karen Cham.

 

“Cognitive UX Design: Engineering Behaviour Change”

Prof. Karen Cham, Professor of Digital Transformation at University of Brighton.

Cognitive Computing’ describes a computer system based upon cognitive models to mimic human thought processes. They often include machine learning, deep learning, neural networks, NLP and/or sentiment analysis. Cognitive UXD is designing User Experiences that account for, integrate and co-evolve cognitive states, and the models themselves, in a human-machine singularity. Hear how over the last 8 years, Prof Karen Cham has used Cognitive UXD to nudge neural plasticities e.g. intervene in smoking addiction; engineer critical thinking and provided mental health monitoring. Finally, understand what this method enables for behavioural design in 5G products and services.

Karen was speaking at 2019’s Behaviour & Design Conference.
 


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