Building Successful Commerce Design Teams: Martyn Reding (Virgin Atlantic)


Great tips & insights into how Martyn Reding established a successful design team from scratch at Virgin Atlantic.

 

“Building Successful Commerce Design Teams.”

Martyn Reding, Head of UX at Virgin Atlantic.

Before Martyn went ‘client side’ he worked in agencies with a range of brands including Penguin, BBC, Microsoft and IKEA. Martyn’s background has been in creating design strategies and building design teams. Along the way he’s been lucky enough to pick up a few awards, present to his peers and learn from some exceptionally bright individuals. But he’s not done yet… One day he will design the perfect car experience. He also harbours an ambition to re-shape the way design is taught, but not before he’s created a digital product to aid beach cleaning.

Over the course of 2018 Martyn has been building a UX team at Virgin Atlantic, from scratch. In this presentation, Martyn will share how he went about building a high performing team UX team, in an e-commerce culture. He will present a ‘warts and all’ rundown of the challenges he faced, mistakes he made and lessons he learned along the way. May contain puns.

Martyn was speaking at 2019’s eCommerce Design Summit.
 


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