UX Panel: Designing for B2B



A live-streamed panel covering B2B Design. Learn, connect and grow with the UX community, without leaving your home!
Thursday, November 5th. 18:00 – 19:10. 

 

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We are bringing to you a panel discussion from inspiring global leaders in UX, design, product and digital. We will be discussing designing for B2B (business to business) settings, the underrepresented nature of the sector, and the things unique to it. Join us for the panel to hear more!
 

Featuring:

Martin White – Principal Design Manager – Sainsbury’s

Andy Montgomery – Head of Design – Square, Capital and Banking

Selene De La Cruz – Content Design Manager – Mastercard

Hosted by: Sunil Pithwa – Senior UX Designer – Aviva 

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The Event

The show begins at 1pm with introductions and the opportunity to digitally network with the other viewers in the chat section of the live stream. Our panel kicks off at 1.15pm sharp!

Tweet us @techcircus_ #theuxcrunch

6.00PM – Event Opens – Time to Network
6.10PM – Panel Starts
6.40PM – Event End – Afterparty Networking
 

Our Panelists:

Martin White – Principal Design Manager – Sainsbury’s

Martin is a Principal Design Manager at Sainsbury’s where he leads experience design for customers, colleagues and suppliers in response to the ever changing digital landscape, attitudes to shopping and working, and a business which has evolved from Sainsbury’s groceries to include Nectar, Argos and Habitat.

His broad experience consequently stretches across the product journey from field, to shelf, to customer home; and includes macro factors, like how we Feed the Nation in response to coronavirus, to micro interactions and optimisation.

His career spans a journey from industrial product design to multi-channel commerce across B2B and consumer sectors, scaling design teams and influencing designing thinking along the way.

Passionate about making everyday experiences simple and joyful for everyone, Martin has led the formation of quality standards and guidelines which encourage the inclusive design of products and services, and raises the bar of accessibility.

Andy Montgomery – Head of Design – Square, Capital and Banking

In Andy’s current role at Square, he leads design for the Capital division developing financial products for the small businesses who use Square for payments. Their primary focus is on providing access to working capital loans for businesses who are overlooked by traditional banks. He is inspired by the mission to empower these businesses with the same tools that big business has always had access to.

Outside the office he can be found exploring restaurants and cocktail bars in SF, cycling in the Headlands, and skiing the Sierras.

Selene De La Cruz – Content Design Manager – Mastercard

Selene De La Cruz is an experienced brand content strategist, product content designer and community builder. A veteran of the NYC advertising world, she helped establish Content Strategy and UX Writing practices for her clients’ brands. In her current role at Mastercard, she spends her days collaborating on end-to-end solutions that are changing the way people transact and interact across the globe. She’s also a co-founder of NYC’s only Meetup for UX product content professionals (1.5k members and growing!)

Hosted by: Sunil Pithwa – Senior UX Designer – Aviva

Sunil is a Senior UX Designer at Aviva in London. He has been at Aviva for 3 years working across design systems, public websites, investments portals, events, and currently working on improving quote and pay journeys for the past year. Previous to Aviva he worked for Movebubble as one half of the design team and at Pancentric Digital working across multiple accounts such as PwC, DP World London Gateway and many more.

Sunil enjoys speaking/hosting for talks and conferences internationally. He also is passionate about mentoring and sharing with other designers.

Sunil Pithwa – Senior UX Designer – Aviva

Sunil is a Senior UX Designer at Aviva in London. He has been at Aviva for 3 years working across design systems, public websites, investments portals, events, and currently working on improving quote and pay journeys for the past year. Previous to Aviva he worked for Movebubble as one half of the design team and at Pancentric Digital working across multiple accounts such as PwC, DP World London Gateway and many more.

Sunil enjoys speaking/hosting for talks and conferences internationally. He also is passionate about mentoring and sharing with other designers.


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