UX Crunch at Home: User Research

A live-streamed event covering user research. Learn, connect and grow with the UX community, without leaving your home!
Tuesday, 14th July. 18:00 – 20:00.


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User research is user experience’s underrated sister; the less talked about family member that is actually the one holding everyone together. User research is the backbone of any design decision, and there are a myriad of ways to approach it, and how to do it right.

In this event, we will be discussing inclusive user research, qualitative and quantitative research, and being more personal and human-centric in our research.

Join us for virtual learning, networking and more!


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The UX Crunch

The UX Crunch‘ has quickly grown to become Europe’s leading UX event. We are revolutionising the way digital specialists network and improve their knowledge of the field. We host a range of monthly events in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.
To find out more about what The UX Crunch is, click here. You can also join our meetup group.
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Our Partners


TestingTime AG supports UX and market researchers from well-known companies such as Deliveroo, giffgaff, Asos, Monzo, and AXA by making test user recruiting easy, fast, and hassle-free. Thanks to their pool of more than 500,000 test users, they are able to deliver any profile within 48 hours. By making the task of conducting research become lighter and thus more regular, they hope to someday achieve their corporate vision: a world full of happy users.


Biglight is an Experience Design Agency that helps brands shape digital transformation strategies that are rooted in a profound understanding of customers needs. We design distinctive and engaging digital experiences that meet those needs and deliver business growth. To do this we balance our curiosity and creativity with data, insight, experimentation and measurement. Biglight’s clients include Adidas, Halfords, Hobbycraft The North Face, Timberland and Vans


The Event

The show begins at 6pm with introductions and the opportunity to digitally network with the other viewers in the chat section of the live stream. Our first talk kicks off at 6.10pm sharp!

Tweet us @techcircus_ #theuxcrunch

6.00PM – Event Opens – Time to Network
6.10PM – Devin Harold – Senior Manager, UX Research – Verizon
6.40PM – Eliza Jeziorska – Lead Data Analyst – Airhelp & Jolene Tan-Davidovic – Senior User Researcher – N26
7.10PM – Eddie James – Lead User Researcher – Calendly
7.40PM – Panel Q&A


Talks & Discussion Points

Devin Harold – Senior Manager, UX Research – Verizon
Devin Harold is a Senior Manager of UX Research at Verizon, leading all user research for Plans & Loyalty products and managing a rapid research program to support insights at scale. He builds deep empathy for customers through a variety of user research methods in order to inform and improve the experiences of Verizon’s products and services.

Inclusive UX Research

An honest conversation around small steps to build an inclusive user research practice within your organization. With a backbone of research ethics, you can advocate for representation in your screeners, participant sessions, reports, and prototype designs.

Eliza Jeziorska – Lead Data Analyst – Airhelp
Eliza is Lead Data Analyst at AirHelp in Krakow. Her main focus is to understand user behaviour through gathered quantitative data. She works on improving customer experience through analysing and driving insights from information about website usage, user paths and a/b testing. She is currently focused on understanding and improving customer communication and engagement.

Jolene Tan-Davidovic – Senior User Researcher – N26

Jolene is Senior User Researcher at N26 in Berlin. She has a PhD in Psychology and has spent more than 10 years studying human behavior – first as a research psychologist and decision scientist and then as a ux researcher. She believes in using the right tool for the job and combines qual and quant data to deliver user insights that enable product decisions to be made with confidence.

The Marriage Between Qualitative and Quantitative Research

How? Who? What? Why? Asking these different questions is necessary to help us get a full picture of why users behave the way they do and what companies can do to meet their needs. The answers to these questions lie in different kinds of data — from the quantitative to the qualitative. In this talk, Eliza and Jolene will discuss the strengths and weaknesses of each type of data as well as why the marriage of both is a match made in heaven. Drawing from their experience working together as data analyst and ux researcher, they will provide examples of how such a partnership can supercharge the work of both specialties. They will also provide some practical tips on how data analysts and user researchers can overcome their own silos and disciplinary-perspectives to form a strong partnership that can benefit user experience.

Eddie James – Lead User Researcher – Calendly

Eddie James believes in accepting crazy challenges. 100 research sessions in 2 weeks? Let’s do it! No budget? No problem! He also believes in using the resulting successes – and failures – to educate stakeholders, team members, and himself about research and people. He is adept at rapidly gaining trust with users and truly listening to what they have to say. Eddie has led research efforts at Comcast, Vanguard, Cox Automotive/Manheim, and currently, Calendly. For 7 years, he ran his own UX research consultancy specializing in self-service kiosks, ATMs, and the usability of physical space. Eddie is passionate about making research more human and regularly posts research tips and tricks on Linkedin. #UXeddie

The Research Participant’s Experience: How to Make Your Research Sessions More Human

Who is your research process designed for? Your company? Your client? You, the researcher?

What about the participant?

Being a participant in a research study is not normal, natural, nor easily understood. Participants often wonder why they were selected or what is expected of them. After a study, they may have no idea if their contribution was truly valuable or if their time was well spent.

Researchers are pressed for time and often don’t do their own recruiting. Recruited participants are distilled into sets of data and not seen as people until they show up for the session.

This creates an environment where it’s difficult to quickly build up the trust required to have honest conversations.

In this talk, I explore simple methods I’ve used to help research participants better understand their role in the research process and how I engage them before, during, and after our time together. I’ll share some of the delightful, unexpected outcomes of engaging participants in a more human way.

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