UX Crunch: Data Informed Design

A London UX meetup about Design Data. Learn, connect and grow with the UX community at this social event.
Tuesday, 28th January. 18:00 – 20:45. WeWork, 1 Fore Street Avenue, EC2Y 5EJ.

Successful products and services are consistently utilising data to inform all design decisions, both micro and macro, so understanding how to make both qualitative and quantitative data work together is integral to ensuring you’re building products that are coherent with both the user and business needs.

In this event we will be attempting to understand how design leaders leverage data strategically to guide both every-day product decisions, as well as testing new innovative design changes within the business. We’ll be sharing how you too can learn to use data to keep what works and improve on what doesn’t.

Join us this January, as we sit down for another fantastic evening of case studies, insights and networking, all around Data-Informed Design!




Ticket only event – IF THE EVENT SAYS SOLD OUT, PLEASE REFRESH YOUR BROWSER AND TRY AGAIN IN 5 MINUTES TIME. If it is still sold out, then please contact us in the field at the bottom of this page for the waiting list.

Please make sure you purchased a ticket to secure your place! Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and Pizza!

Important please note – tickets are NON-REFUNDABLE as we have limited seating and have to purchase the correct amount of drink.


The UX Crunch

The UX Crunch‘ has quickly grown to become Europe’s leading UX event. We are revolutionising the way digital specialists network and improve their knowledge of the field. We host a range of monthly events in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.
To find out more about what The UX Crunch is, click here. You can also join our meetup group.

Our Partners

Testing Time

TestingTime AG has been recruiting and supplying selected test users for user tests, interviews, focus groups, diary studies and online surveys since 2014.

There are no professional testers or “study junkies” in Testing Time’s pool. Their members know that they can only take part in tests at a maximum rate of one per month and one per customer. They also validate candidates over the phone and let customers rate test users to guarantee a high-quality panel. That’s why Testing Time’s online portal www.testingtime.comfrequently gets business from the likes of Zalando, Swisscom, Deloitte, UBS, AXA, Trivago and Heineken.


Few & Far is a niche recruitment agency that specialises in building Product, Engineering & UX Design teams across London, Manchester and the USA. What makes them different? A community-driven approach, an emphasis on continuously learning about their respective markets and an unparalleled network. Whether you’re a startup looking to establish the foundations for successful growth or a scaling business that needs to efficiently hire at speed, Few&Far can help you attract, build and sustain your product design teams. Few&Far help you identify your career vision, create a path to get there and find you the product design opportunities that are Few&Far between.

Future Strategy Club

Future Strategy Club is a not-for-profit collective of the best creative freelancers in London supporting and delivering great outcomes for its clients through transparency and partnership. Freelancers get all of the benefits of being permanent including market indexed day rates, learning & development, events, mentorship, co-working space and profit share – without being tied down in employment.

The Event

Space for 250. Doors are opening at 6pm, with introductions at 6.20pm and talks beginning at 6.30pm sharp. There is a lot to get through, so we’ll have a tight schedule, so please arrive on time to see the first presentation!

Tweet us @techcircus_ #theuxcrunch

6.00pm – 6.30pm: Drinks and Networking
6.30pm – 7.30pm: Intro and Talks 1 & 2
7.30pm – 8.00pm: Drinks and Networking
8.00pm – 8.45pm: Talk 3 and Q&A Panel
8.45pm: Leave venue & head to a local bar for continued networking


Talks & Discussion Points

Ofer Deshe – Head of User Experience – Tesco Group

Ofer heads design and innovation at Tesco. He leads the design of a new generation of retail platforms in data-science based trading tools and is also the driving force behind driving a new generation of enterprise tools. Ofer often speaks about user experience and innovation in conferences globally. He has also published a number of peer-reviewed research papers.

Prior to joining Tesco, Ofer was the CEO and managing directors of a few design agencies and led innovation and transformation programmes for 100+ organisations. He oversaw the design of high-spec trading platforms, analytics, operations and risk management applications for top-tier banks including HSBC, Deutsche Bank and Goldman Sachs. Ofer also introduced design thinking and user-centred design methodologies to global brand in the energy, media and gaming sectors. Whilst working with these global powerhouses, he implemented fresh design practices, coached high-performance design teams and was key to successful product launches.

Designing for Outcomes: Data-driven approach

In this talk, we will explore the field of outcome-driven design and demonstrate how to design meaningful, actionable and relevant data-driven experiences. We will also examine how we’ve blended decision science, AI, UX research, data viz engineering and design thinking to create a new, interactive environment for retail decision making tools. In conclusion, we’ll discuss our approach, share lessons learned and look at future trends.

Khurram Alvi – Principal Product Designer – Auto Trader

Khurram has recently joined Auto Trader as a Principal Product Designer to drive conversion through functional design. He has more than 15 years of experience in data-driven design, lead many teams, and helped various brands to increase their revenue.

Keep only successes, and never make hard decisions.

Measuring the success of designs is important because it shows what works and what doesn’t, so you never accidentally throw away something that works and keep the winning features. This approach ensures that the conversion rate and revenue can only go up.

By testing design iteration it allows you to postpone the decision-making until you know the correct answer. Thus eradicates the laborious decision-making stage and build a culture where the team says “Let’s test it and find out!”

Khurram will share his experiences of doing just that at both LoveHolidays and Auto Trader.

Emma Diamond – Design Research Consultant – FutureGov

Talk TBC



  1. Matt Barker

    3rd December 2019 at 12:30 am

    Hi, I was wondering if you would mind putting me on the waitlist for this one?

    • Mike

      3rd December 2019 at 3:49 pm

      Hi Matt – this event is not sold out. If the event appears sold out, please use a different browser & refresh the page, perhaps your cache/cookies also. If it still has a sold out symbol past that point, please screenshot this and email it to mike@techcircus.co.uk – thanks!


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