UX Crunch at Home: Design Strategy

A live-streamed event covering design strategy. Learn, connect and grow with the UX community, without leaving your home!
Tuesday, 21st July. 18:00 – 20:00.


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UX and design is not just about pixel pushing and creating personas, what happens at the strategic level is just as important, if not more, as the drivers of the pixels themselves.

In this event we will be discussing systematic approaches to delivering UX, the leadership of design systems, and the value of research and data.

Join us for virtual learning, networking and more!


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The UX Crunch

The UX Crunch‘ has quickly grown to become Europe’s leading UX event. We are revolutionising the way digital specialists network and improve their knowledge of the field. We host a range of monthly events in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.
To find out more about what The UX Crunch is, click here. You can also join our meetup group.
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Our Partners


TestingTime AG supports UX and market researchers from well-known companies such as Deliveroo, giffgaff, Asos, Monzo, and AXA by making test user recruiting easy, fast, and hassle-free. Thanks to their pool of more than 500,000 test users, they are able to deliver any profile within 48 hours. By making the task of conducting research become lighter and thus more regular, they hope to someday achieve their corporate vision: a world full of happy users.


Biglight is an Experience Design Agency that helps brands shape digital transformation strategies that are rooted in a profound understanding of customers needs. We design distinctive and engaging digital experiences that meet those needs and deliver business growth. To do this we balance our curiosity and creativity with data, insight, experimentation and measurement. Biglight’s clients include Adidas, Halfords, Hobbycraft The North Face, Timberland and Vans


Zebra People are a digital recruitment agency who specialise in building digital product & service design teams. Covering all levels from junior through to director we support best-loved brands, Government organisations, NFP’s, leading agencies and innovative start-ups as they grow their digital capabilities. Committed to developing the industry we work within, Zebra People host training workshops and sponsor events across all of our key specialisms helping our network to learn and develop their skills. We are also very proud of our annual salary survey which provides unique insights by sector, both qualitative and quantitative. Check out www.zebrapeople.com for more information…

The Event

The show begins at 6pm with introductions and the opportunity to digitally network with the other viewers in the chat section of the live stream. Our first talk kicks off at 6.10pm sharp!

Tweet us @techcircus_ #theuxcrunch

6.00PM – Event Opens – Time to Network
6.10PM – Lawrence Abrahamson – Creative Enabler
6.40PM – Ali Hussain – VP, Head of User Experience & Design – American Specialty Health
7.10PM – Dr. Juliana Goga-Cooke
7.40PM – Panel Q&A


Talks & Discussion Points

Nazar Ali Khan – UX Lead – Inviqa

Nazar is a Lead UX Consultant at Inviqa, where he heads up UX strategy, research and design across multiple accounts. He joined Inviqa as part of the acquisition of UX agency Webcredible, where Nazar worked with leading brands including Tesco and Age UK. Nazar is inclusive and collaborative in his approach, and passionate about the value of research to drive innovation. He is an experienced design educator, and being a UX mentor and coach allows him to share his passion and skills with others.

Fast forward >> Systematic Approaches to Delivering UX

How can we take our research activities and think about the needs of end users in a structured way? Can we devise lean and repeatable systems to organise our UX solutions to do this? Could we then fast forward to think about how these same systems could be used in future? Systematic approaches can help us achieve a shared understanding of user needs and how these needs could be met.

Morgane Peng – Design Director – Societe Generale Corporate & Investment Banking

Morgane Peng is responsible for the design vision and strategy of Societe Generale Corporate & Investment Banking. She delivers united and meaningful experiences with her team across Societe Generale products for start-ups, corporates and financial institutions.
Previously, Morgane adventured into various fields of consulting, financial markets and tech. In her spare time, she’s a gamer at heart and works on an indie video game successfully crowdfunded on Kickstarter.

Fabien Zibi – Tech Lead – Societe Generale Corporate & Investment Banking

Fabien wrote his first code line more than 20 years ago, and it was probably CSS.
Today he works as Tech Lead at Societe Generale, where his focus is on the Design System experience and ways to get devs and designers work better together.

We Have a Design System, Now What? The Leadership Aspect of Design Systems

We’ve been 5+ years in the making of our design system. Today, we’ve made it past the “done” stage a few times, and we’re still evolving while driving adoption. This talk is a retrospective on our experiments and first releases since 2014/2015, with a focus on the leadership aspect of design systems. We’ll talk about why other people don’t care about your system, why they don’t read the documentation, and how to lead adoption and scale to an entire organisation.


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