UX Crunch: Designing for Voice

A London UX meetup dedicated to Voice Design. Learn, connect and grow with the UX community at the home of Amazon Alexa.
Tuesday, 28th May 2019. 18:00 – 21:00. Amazon HQ, Principal Place, 1 Principal Place, London, EC2A 2BA.

With the Alexa Skills Kit (ASK), anyone can easily teach Alexa new abilities by building a skill. Similar to a traditional user-interface (UI), the way that customers interact with skills is through a voice user-interface (VUI). However, designing a voice interface while delivering outstanding experiences to your customers, requires much more than just implementing a menu of commands…

We are extremely excited to announce that on Tuesday 28th May we will be bringing The UX Crunch back to Amazon Alexa to explore the best practices for designing voice user interfaces, how to maximise the usability of your voice experience, and designing for a voice economy.

Join us as we sit down for another fantastic evening of key insight, case studies, networking and more!


  • Andrea Muttoni (Sr. Solution Architect | Tech Evangelist, Amazon Alexa)
  • Ben Sauer (Director of Conversation Design, Babylon Health)
  • Rob Farnell (Creative Director for Voice + AI, BBC)


Ticket only event

Please make sure you purchased a ticket to secure your place! Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and Pizza!

Important please note – tickets are NON-REFUNDABLE as we have limited seating and have to purchase the correct amount of drink.


The UX Crunch

The UX Crunch‘ has quickly grown to become Europe’s leading UX event. We are revolutionising the way digital specialists network and improve their knowledge of the field. We host a range of monthly events in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.
To find out more about what The UX Crunch is, click here. You can also join our meetup group.

The Event

6.00pm – 6.30pm: Drinks and Networking
6.30pm – 7.30pm: Intro and Talks 1 & 2
7.30pm – 7.50pm: Drinks and Networking
7.50pm – 9.00pm: Talk 3 and Q&A Panel
9.00pm: Leave venue & head to The Crown and Shuttle for continued networking!


Talks & Discussion Points

Andrea Muttoni – Sr. Solution Architect | Tech Evangelist – Amazon Alexa

Andrea is a Technical Evangelist for Amazon Alexa. In this role, he is travelling the world to share stories, learnings and best practices for building voice-enabled experiences, aka Skills, with Alexa. Before that, he worked on both sides of software development as a full stack developer and as a product manager. When not prototyping new Alexa Skill ideas or championing the needs of developers, he enjoys composing music and working on cool ideas using AWS.

UX Best Practices For a Voice-First World

Alexa, the brain behind Amazon Echo, allows users to interact with productivity tools, games, health, and many other Skills. Giving users the freedom to speak naturally comes with many design challenges. In this session, we’ll explore an new way of designing Alexa skills that moves away from flowcharts and instead represents voice interactions as a deck of cards, ready to be played in every situation.

Ben Sauer – Director of Conversation Design – Babylon Health

Ben Sauer is Director of Conversation Design at Babylon Health, formerly of Clearleft. He’s worked with organisations like the BBC, Pearson, Tesco, and TCS to raise their design game.

He’s been speaking about and training people on the topic of voice UI for several years; particularly in how to rapidly design conversational experiences. Teams at Amazon and the BBC use his methods, and through O’Reilly, he’s trained folks at NASA.

Rob Farnell – Creative Director for Voice + ai – BBC

Rob Farnell is Creative Director for Voice + ai at the BBC and has been working there over 5 years. Previously lead for the iPlayer TV Platform he is now part of an exciting new department who are helping to define the role of voice + ai at the BBC. The team have already scooped awards from uxuk and the Webby’s for the BBC Kids Skill on Amazon and recently launched an Interactive news service on google for the Indian elections. Before the BBC Rob worked for a mixture of in-house and agency design teams, working on brands such as BskyB, Mamas & Papas, Rizla, & Bafta,

Rob along with members of his team will talk about emerging principles for voice that guides the work achieved at the BBC. How do you design for multi-language multi-platform publishing and how do you use contextual research to help inform the product strategy?


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