UX Crunch Amsterdam Meets Knab: Data Driven Design



The UX Crunch Amsterdam Meets Knab, a leading online bank! Join us as we learn about Data Driven Design with Knab, Uber and Booking.com
Wednesday 3rd July 2019, 18:00 – 20:30. Adam Smith Building, 1-3 Thomas R. Malthusstraat, 1066 JR Amsterdam.

New computational capabilities, data science, smart automation and machine learning are transforming the possibilities of design. More and more companies are leveraging these new technologies to innovate and transform the customer experience.

Knab is a customer driven online bank who provide all-in-one bank packages for retail and self-employed customers.

We’re very excited to be bringing UX Crunch to Knab! Join us as we sit down for an evening of insight and case studies with leading practitioners to dicuss Data Driven Design.
 

Featuring:

 


Ticket only event

Please make sure you purchased a ticket to secure your place! Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and Pizza!

Important please note – tickets are NON-REFUNDABLE as we have limited seating and have to purchase the correct amount of drink.

 

The UX Crunch

The UX Crunch‘ has quickly grown to become Europe’s leading UX event. We are revolutionising the way digital specialists network and improve their knowledge of the field. We host a range of monthly events in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.
To find out more about what The UX Crunch Amsterdam is, click here. Or you can join our meetup group.

 

The Event

Knab
In 2012 we started Knab. Because it could be better. Simpler. The first online bank in the Netherlands. We help you get the most out of your money with smart technology and personal service. Our most important goal: the highest possible customer satisfaction. That’s why more than 200,000 people choose Knab.

6.00pm – 6.20pm: Drinks and Networking
6.30pm – 7.30pm: Talk 1 & Talk 2
7.30pm – 7.50pm: Drinks and Networking
7.50pm – 8.30pm: Talk 3 and Q&A Panel
8.30pm: Leave venue & head to a local bar for continued networking
 

Talks & Discussion Points

Tui Six – Proposition Manager – Knab

Tui is Proposition manager at Knab, making sure that all Knab propositions and product development benefit our customers. She’s a strong advocate for using CX to create business value. Prior to her role within Knab she has successfully implemented CX strategies as manager eCommerce (TU) and digital strategist (DEPT) to significantly increase customer loyalty and sales. As initiator of proposition research within Knab, she’s looking forward to talk about the lessons learned: how to effectively use customer collaboration in proposition and product development?

Mohit Yadav – UX Researcher – Uber

Mohit is a UX Researcher working at Uber, helping craft Uber’s magical payment experience. In the past, Mohit worked as a researcher at Design Research Lab in Berlin where academically he focused on the mixed methods approach.

Naman Mathur – Money Researcher – Uber

Naman has experience working with myriad digital products with companies like Uber, Microsoft and Target. Naman worked with Uber’s emerging markets team to deliver products which helped unlock the next wave of hundreds of millions of riders in emerging markets like the Indian Subcontinent, Brazil, Mexico, the Middle East, and Africa. These projects also created a playbook unique to Uber to define more inclusive digital products. Naman helped build a strong voice and empathy for the consumers in these markets. Most recently, Naman has moved to Amsterdam where he’s doing the same for creating more inclusive payment experiences.

Hundreds of millions of people from diverse corners of the world are coming online for the first time. These users and their contexts are very different then the ones tech is used to. How do you design products that transcend the boundaries of language, digital literacy, age, and infrastructure and yet stay true to local nuances and constructs to drive comfort and delight among users. In fact, can this be the way the design process evolves?

In this talk, Naman will present our journey of designing a truly accessible product – Uber Lite. He will share the playbook to approaching design for the emerging markets and the new set of users who are experiencing the internet for the first time.

Brittney Reyes – Sr. UX Researcher – Booking.com

Brittney is a Senior User Experience Researcher originating from San Francisco. She spent the last 9 years working in Silicon Valley for companies like Google and Pinterest and recently relocated to Amsterdam to join Booking.com. In her current role, she primarily focuses on driving strategy with early-stage, foundational research; helping to shape the development and execution of global traveller experiences. Brittney will be talking about the role of research in helping to facilitate data-driven design processes. She’ll dive into the process of how to market research internally in unique or creative ways to increase engagement with, and awareness of, user findings, and to help increase the impact insights have on the product development process; driving more user-centric product thinking and development.


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