Psychology for Product Design & UX

A Tech Circus & UX LIVE Workshop. Improve a core element of your design skill-set with this one-day intensive class.

Following the success and feedback of our popular meet-ups and conferences here in the UK, Tech Circus have launched an engaging way to improve your technical and soft skills.

On an ongoing basis, we will be teaming up with UX and Design luminaries from around the world, to offer practical, action-packed workshops for our design community.

These intensive day-long sessions tackle specific areas of your processes, delivered by true masters in their field to ensure you walk out with the confidence in understanding and practical capability to deliver meaningful change in your work.


Psychology for Product Design & UX, with Joe Leech
Friday, 26th April 2019. 09:00 – 17:30. WeWork Kings Place, 90 York Way, N1 9AG.

A workshop on how to use psychology to improve your website, app and design process.

A practical, hands-on way to understand how the human brain works and apply that knowledge to user experience and product design. Learn the psychological principles behind how our brain makes sense of the world and apply that to product and user interface design.

What you’ll learn

Through a series of fun, practical exercises you’ll learn:

  1. Psychology and interaction design. How to evaluate and design interactions such as onboarding, search, navigation and eCommerce using psychology.
  2. Psychology and user experience. Evaluating and improving digital products based on psychology. How humans perceive and understand the world around them and how to build your product around that framework.
  3. Psychology and the dark arts. Persuasive design, cognitive biases and other brain hacks. Do they really work and how to apply them in product design.

Joe is a trained, experienced teacher: so expect to be sketching, designing and applying the psychology from the very start of the workshop.

After the workshop

You’ll be able to:

  1. Design products, apps and websites that match how people think and behave
  2. Find, understand, evaluate and apply psychology theory to digital product design
  3. Make better, informed design decisions and advocate the wider team using psychology theory

Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.

Joe Leech

Joe helps companies and startups with digital Product Design Strategy and User Experience, specifically three things:

Product Discovery & Ideation
– Getting your from idea to launch (User Research, Jobs to Be Done, Product Strategy)

Coaching & Mentoring for Leaders & Teams
– Training, workshops and ongoing support consultancy helping organisations do the right things in the right order

Help! Something has gone wrong
– Fast, pragmatic advice and support to recover quickly when something goes wrong

Joe has worked with organisations like MoMA, Disney, Raspberry Pi, eBay, Marriott, Trainline, giffgaff and many more over the last 14 years. Based out of the Engine Shed in Bristol he’s worked alongside startups, founders & investors from Bristol, London, Tel Aviv, Cambridge, New York, Moscow and San Francisco.

Joe’s background lies in psychology and he authored Psychology for Designers in April last year.

Joe has spoken regularly at conferences around the world on Product Management, UX and app & website design. Including Mind the Product (London & San Fransisco), Smashing Conference (NYC, San Francisco, Oxford and Barcelona) and Future of Web Design (Las Vegas, London and New York).

Or you can:

Eventbrite - Psychology for Product Design & UX Workshop - Joe Leech

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