The BAD Conference: Virtual Edition USA

The world’s first & only virtual conference dedicated to the study of Psychology in User Experience: The Behaviour & Design (BAD) Conference.
Tuesday 15th September, 2020. 09:15 – 18:30 EST. Delivered via Tech Circus webinar platform.

Website here
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Join us for a full day of online, psychology-focused design talks. Having already run a fantastically successful version of this virtual conference in June; we’re now running this event again on a USA timezone. BAD is dedicated entirely to understanding the cognitive drivers which make humans tick. With a strong emphasis on behavioural science, we’re set to gather 500+ UX specialists into the virtual space; streamed live, directly to your home. We shall discuss how, when designing experiences, investing in understanding the psychology of your user is paramount. We will have a full roster of PhD-holding speakers, ranging from global brands like Google to some of the most prestigious university lecturers and pioneers of psychology-driven design.

We will be showcasing the behavioural designs and methodologies implemented to develop the type of products that we use every day.

This conference is tailored for those working as Researches and Designers within user experience teams. No matter the size, if you are interested in understanding how to implement psychology into your user research and design, then make sure you tune in! The feedback from last year’s conference stated that 90% of respondents said they would return and recommend it to a friend – we’re even more certain this time round to provide you with a conference UX that guarantees an enjoyable day.

Our lineup this year so far includes:
Dr. Elizabeth Churchill (Global Director of UX, Google)
Dr. Susan Weinschenk (COO, The Team W)
Dr. Nick Fine (Lead User Researcher, Greater London Authority)
Dr. Alexander Muir (CX & UX Research Leader, People First)
Dr. David Evans (Senior Manager of Customer Research, Microsoft)
Genevieve Baijan (Principal User Researcher, Sainsburys)

More names TBA!
Want to speak at an event? Check out our new speaker application form


Note: each speaker will answer their ‘top voted’ questions in a 5 minute Q&A at the end of their talk!
Find out more




  1. Vishnu Prasad Barla

    4th February 2020 at 5:10 am

    I am a UX Designer based in London and curious about the conference. Want to attend it.

    • Mike

      5th February 2020 at 9:02 am

      Hi Vishnu, thanks for your interest in the event! We can be on hand to answer any questions either here or reaching out to us at


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