UX Crunch: How to be strategic in UX
The most awesome products need a solid strategy to make them successful. That's why we're looking at what it means to be strategic in UX.
Offering an unforgettable product experience is on every brand's wish list. Learn how to make that happen as designers with UX Crunch! We will explore the positive impact of designing on-brand products that deliver an experience that aligns with the company's vision. Gain exciting new ideas and grow your understanding of how to be strategic when you design from our experts.
Speakers
Susan Weinschenk
Founder, CEO, and Chief Behavioural Scientist, The Team W
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioural Scientist and CEO at The Team W, Inc,. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
Guthrie Weinschenk
Chief Operations Officer, The Team W
Guthrie Weinschenk is a Behavioural Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specialises in business strategy, behavioural economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioural Economics).
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