How AI Technology Improves the Internet Experience

AI technology has revolutionised how we interact with the internet. It's been a long time coming with the introduction of chatbots in the 60s through the ELIZA program by MIT professor Joseph Weizenbaum.

Emerging Web3 technologies are bringing ideas like this into a new era in which AI rules the internet landscape. However, many people have been deterred from these progressive technologies, thanks to 80s movies like The Terminator, making AI the bad guy.

But despite the fears surrounding AI, it turns out that there is more to the story than evil cyborgs and time travel. The digital landscape isn't a barren wasteland where it's every man for himself. So, let's look at the benefits AI bring and how it improves experiences on the internet.

There are many advantages to this exciting technology, and it's advancing at an incredible pace. AI is already proving its worth with the many benefits it provides users online.

Let's look at the benefits.

You can't replicate an authentic human response (yet), but you can save time for your business and the user thanks to these digital teammates'.

AI-powered tools such as these are always learning, becoming increasingly efficient at responding to user inquiries in real-time. The user no longer needs to search in vain for business contact information or read FAQs that are too general for their niche query.

Customer service chatbots can assist real-life customer service representatives by helping users with initial requests. An AI assistant can support a user in making purchases, tracking orders, and answering common questions before directing the user to the right department, where a representative can assist with more complex tasks. Sooner than later, even the more complex tasks will be handled more efficiently and accurately than their human counterparts.

Search engines (or just one particularly popular search engine) have become the go-to for all internet queries, but the experience offered is always being improved with new technologies. Enter AI.

The introduction of AI into search engines has improved search results and recommendations by analysing user data and patterns. AI algorithms can provide more accurate and relevant search results, saving users time and effort in finding the information they need.

This is especially useful when searching for specific products or services, as the AI algorithms can filter out irrelevant results and provide a list of options that closely match the user's search criteria. Additionally, AI algorithms can analyse a user's browsing history and recommend related content, helping users discover information that they will find to be new and exciting.

Natural language processing (NLP) allows chatbots and virtual assistants to grow their understanding of the human languages they interact with. As you hit enter to send your message, the AI will take in what you have said and give you a response.

At first, the responses from chatbots were basic, but the more human interaction they have, the more natural their responses become. We are already at a point where it can be hard to tell if you're having a conversation with an AI assistant or a human one.

The more we use AI chat technology, the better it will understand user enquiries. Responses will become far more relevant and elegant in how they are presented to the user.

Have you noticed that all of your favourite apps try to recommend content to you? It can be accurate, but it more often than not (or at least it feels like it) misses the mark. And understandably, with the sheer amount of data to sift through, seemingly infinite amounts, it can be hard work looking for the best result.

This is where AI can make a difference in improving individual internet experiences. AI algorithms can analyse a user's browsing history, search queries, and other data to tailor content and recommendations.

When you're handed information that you are interested in before you search for it, it makes the internet feel smaller and easier to navigate.

The security of our digital belongings has become as essential as our physical ones. When our banking, purchasing and even the things we own exist online, all the data is stored on a server somewhere. With growing concerns about data breaches and cyber-attacks, digital security is more important than ever.

AI algorithms can analyse user data and behaviour to detect potential security threats and alert the right people at the right time. This can help to prevent data breaches and keep our information safe.

AI technology is transforming how we interact with the internet. We can expect to see even more innovative and valuable applications that will improve daily life in the future. You can learn about these technologies at our industry leading UX and web3 conferences. 

Whether through chatbots and virtual assistants, improved search and recommendation algorithms, or enhanced online security measures, AI is playing an increasingly important role in improving the internet experience for users worldwide.